Commercialisation
Commercialisation
Commercialisation
Congratulations: You've started a company! You've got some real customers paying commercial rates and they are delighted with your products. How do you commercialise and grow? How do you find new customers? Build a sales team? Have you invented a new category or joining an existing market? How will the world become aware of your existence?
Organisation
Commercialisation
Commercialisation
Your people are your most valuable asset. But, as you grow a tech company, corporate and organisational priorities change. What should your team look like? How do you hire the best talent? How do you handle difficult change? What is the importance of culture and how do you define, describe and embed it in your organisation. Would your team follow you off the edge of a cliff?
Unit Economics
Commercialisation
Unit Economics
Like all businesses, you are keeping a close eye on cash. What are the other KPIs you should be monitoring? How do you know if your business model is profitable in the long term?
How should you think about cost allocation? How much should you be spending on (sorry, "investing in") marketing?
How do smart west coast VCs look at a software or SaaS business?
Globalisation
Globalisation
Unit Economics
You are already doing well in your home territory but you know the market is global. How do you start thinking about new countries? Which are the most important regions/ what are the different distribution strategies you can utilise? What does a global operating model look like?
Funding
Globalisation
Funding
You are ready to expand and the time is right to raise capital. Should you go public or private? Angels? VC? PE? Stock market? Bank finance? Customer funding?
What shape should your company be in before you start? Who should you approach? What is the role (and value) of advisors? What is your valuation?
Testimonials
iamYiam
"Within five minutes of meeting Alastair we were deep into the details of our revenue model, profitability and ways to optimise both. It was a very refreshing and helpful approach especially because it came with no other agenda - than to help me as a fellow entrepreneur. iamYiam was already on a successful path and since then we closed a funding round in the middle of COVID19, signed 3 global deals and almost doubled our team.
All entrepreneurs face similar execution challenges: funding, sales, globalisation, product, commercial growth, organisation & development, planning for the short, mid, long term - and of course people! As all these areas are unavoidably interlinked - Alastair’s 2 decades of experience were instrumental in helping me and iamYiam navigate commercial, product and people challenges: whether to expand in a new territory, or to grow a product in one market first or whether to hire a new board member - I counted on Alastair's clear and straightforward thinking and advice at any time. Having been an entrepreneur himself - most of the context was keenly familiar - and therefore the time spend on a topic was not only compressed - but also the same deep insights from one conversation - were be applied to several other areas of the business - therefore saving additional time and potential dead-ends."
CEO, Lorena Puica